What really matters
One of the most highly anticipated events in the entire tech industry finally took place a couple of weeks ago in mid-June, WWDC 2012. Most of what has been discussed so far about the conference has centered around Apple’s new products, specs, and their forecast for the future, but I’d like to talk about something completely different.
During his introduction speech, Tim Cook invited the audience to watch a video that illustrated the role iOS apps play in our daily lives. Certainly it’s amazing to hear about the 30 billion app downloads and $5 billion that have been earned by the development community (not counting the 30% of each sale that Apple keeps for itself.) But as Tim said that is not what really matters in our lives.
As one of the co-founders of Twitter, Evan Williams, once said, “We are in business to do three things: make a profit, have fun and help people.” Cook’s video was about helping people, about how different iOS apps changed people’s lives for the better. Technology for the sake of technology doesn’t make any sense. What really matters is how apps and technology can help people resolve complex issues in their lives. How they can help heal and educate people. That is what really matters!
When we evaluate a new piece of hardware, people always pay too much attention to specs. No doubt phones that run Android or Windows Mobile OS can do similar things to the apps presented in Cook’s video. However, Guy Kawasaki often refers to the acronym DICEE, which stands for: deep, intelligent, complete, empowering and elegant. Apple is clearly following this principle with their iOS devices and iOS itself. And by following this principle it allows the whole idea of mobile apps to work for real and benefit all parties involved – the developers, Apple, and the millions of people who use those apps.
I believe this is a philosophy other tech companies should follow to the letter while blazing their own innovative trail in tech.
You can watch the video here: http://youtu.be/9Gn4sXgZbBM?hd=1&t=7m30s
Head of Social Media