iOS 6 App Store Social Networks` integration
Successful app promotion activities have always been heavily integrated with social networks. As an important part of other PR activities, Facebook or Twitter would never give you the immediate download boost many clients strive for, rather, they function as term promo instruments that support your app`s image and keep your followers` interest.
You need to create a fan page, update and promote it effectively, and only once you’ve thoughtfully chosen the right target audience for your product. Its important that your generate content that both engages and entertains the public factions that have `liked` you.
Access to the audience and possibility to easily track the result has been one side of the coin. The other side has contained numerous cheap fan base falsification actions that would lead you to low ROI. If you wanted to have a `working` page, you had to be content – oriented and encourage various comments, discussions and shares that would lead to high `Talking about this` rate.
On September 22nd Apple finally came to terms with Facebook, integrating it with their App Store experience as a whole.
Initially this was supposed to happen back in September 2010 as part of Apple’s iTunes Ping music social network launch, yet as this effort was discontinued on September 30th, 2012, this never came to pass.
If you use an iPhone, you can `Like` the app once you are on the App Store (you won’t even be kicked out for doing so :). Thus, sharing links and icons on your friends` news feeds has become a constructive rather than destructive activity in Apple’s corporate eye.
If you own an iPad, you can share apps on your timeline and in your general news feed. Your message includes the app’s icon, a link to it, and any text you choose to include. You can tag anybody on your posts and get your message on a great deal of your contacts` walls. This is a powerful tool if your remember to not spam your `friends`, especially those least content or receive such messages.
Please note that these newly available actions will bring users directly to the App Store. As so, it’s better for your posts to be accompanied by classic fan page promos designed to collect users to it and subsequently lead them to the the app’s App Store page.
While it feels like Twitter-Apple integration has been around forever, we can’t say the same thing for the social network and the digital giant working effectively together. This tumult is all over now. You have the power to tweet about your app right from the App Store, though that said you ought to still be sure that your message to the public is engaging and that it features all necessary hashtags as well as everything else not included in their 140-character message limit.
Should you not have enough Twitter followers you can easily carry out a promotional giveaway to boost of your desired tweets. Otherwise you ought to focus on getting mentioned in tweets made by other popular resources catering to your same prospective audience base.
It seems that Apple cares more about protecting developers from dishonest campaigns efforts and fluidly implementing their newly added features. At least in regards to Twitter digital marketing has returned to its basics – it requires great apps, a smart and honest campaign, and long-term is not immediate results.