The main point of the strategy is that Apple gives every application a chance to get to the top and we have to take advantage of that chance as much as possible. As apps are released they are placed at the top of the New Release. During this period, apps receive a sizable amount of user traffic.
The objective of the strategy is to gather as many sales as possible staying in TOP NEW category and subsequently to rise up to TOP Sales category. The quantity of sales (downloads) in the previous 2-3 days determines what position an app occupies in the TOP of the category. So, our objective is to squeeze out the maximum from the traffic that Apple provides. The main thing is to remember one rule of the App Store – "money makes money" – the higher the sales, the higher an app rises in the TOP category. The higher an app is ranked in the Top Category, the more sales it will generate. That common rule applies to any category across the App Store. But take into account that this dependence is not linear. The higher you are in the TOP, the more an app should sell for climbing one step higher in the rankings. Moreover, each category has its own dependencies. We have carefully gathered data for a long time and are constantly analyzing the data while promoting applications of our clients. Unfortunately, only by remaining in the TOP 10 category it is possible to learn how many sales a such position generates.
Reaching important milestones like getting into TOP 100, TOP 75, TOP 50, TOP 25, and TOP 10 gives a sales lift. But staying on TOP is influenced by factors other than sales. The value (app price), the number of positive reviews and media coverage also play a significant role.
